Role play

Unlimited possibilities for unlimited imaginative play

Designed to inspire, our role-play collection lets children experience the joy of emulating their favourite roles - from chefs and doctors to musicians and gardeners.

It's a small (small) world

Role-playing is a fantastic way for children to learn about the worldĀ around them. By taking on different roles, children can develop social andĀ emotional skills whilst improving their communication.

Imaginations at the readyā€‹

Our role-play toys turn playtime into an educational and excitingĀ journey. Children gain valuable skills and experiences when enactingĀ real-life roles, they shape an understanding of themselves and the world.

Full of lights and soundsā€‹

Our interactive and immersive toys sizzle and ding to engage multiple senses and provide rich stimulation. Contributing to positive play experiences and encouraging curiosity for a lifelong love for learning!

37 products
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Rock-a-bye Cradle
Rock "dolly" to sleep in this sturdy cradle.
From 3 Years
This classic stroller lets your child take "dolly" for a walk around the blockā€¦or all through the house.
From 3 Years
All Season House (Furnished)
Unleash their imagination with Hapeā€™s All Season House. With three levels and six rooms, it will spark your childā€™s creativity as they design the rooms with the included furniture and accessories. The sturdy wooden construction of this house means it will last as your child grows. The storytelling possibilities are endless as little homemakers can add figurines and accessories to customise their home just how they like it.
From 3 Years
Beauty Belongings
Encourage role play and satisfy a child`s curiousity with this cosmetic kit. Set includes hair, nails and make-up essentials.
From 3 Years
Clean Up Broom Set
Learn how to keep things clean and tidy with this cleaning set. With a broom, mop, dustpan, duster, a towel, and even a stand to hang your equipment on. You`ll have everything you need to keep your home looking spotless.
From 3 Years
Four-Stage Rocket Ship
Blast off to another world with this four-stage rocket ship complete with planetary lander!
From 3 Years
Inter-City Battery Powered Engine
The 9-5 life of commuting has never been more fun. Help the commuter get to work on time. Or add more carriages to the engine for longer journeys. Children will love role playing and inventing stories with this city slicker train set.
From 3 Years
Mega Metropolis Train Bucket Set
This train set with its multiple accessories offers exciting ways for kids to develop their imaginations through pretend play. Build the track as shown on the box or create your own metropolis. And when youā€™re done, use the buckets to store all the pieces together in one place.
From 3 Years
Vacuum Playset
Learn to keep things spotless with this vibrant vacuum cleaner. With its funny robot face, you can actually vacuum up the six bits of rubbish that are included.
From 2 Years
Doctor on Call
Is there a doctor in the house? There is now. Check your patients' blood pressure, listen to their heartbeat with the stethoscope and apply some healing cream. There are so many stories your child can come up with as they diagnose and heal their ā€˜patientsā€™.
From 3 Years
Fire Station
Fire up their imaginations with this detailed and action-packed fire station playset. Includes a fire engine, helicopter, firefighter, fire extinguisher, axe and much more. Watch kidsā€™ eyes light up when the pretend-play drama begins and the fire engine roars off to the rescue.
From 3 Years
Fix-It Tool Box
Nuts, bolts, and all the tools little builders need to tinker, are conveniently packed in this ready-for-action case.
From 3 Years
Master Workbench
Little builders with big ideas can work right at this professional-looking station. Shelves and storage keep all their tools and supplies within easy reach.
From 3 Years
Railway Bucket Builder Set
Now arriving at Platform Fun: the Railway Bucket Builder Set. This is one train you donā€™t want to miss. Thereā€™s so much to do and see with this detailed 50-piece toy train set. Be a train driver, a rail engineer or operate the crane. It has all the props kids need for stimulating communication and inspiring hours of imaginative role-play.
From 3 Years
Rock & Slide House- Sound Effects
Each room in the dollhouse offers exciting sound effects, there are a total of 9 different ones. Party hits, animal noises, clock ticking, bathtub and hairdryer noises as well as funny noises like flushing the toilet guarantee entertainment and fun for many hours. It doesn't matter whether the children role-play transforming themselves into a famous actor or a rock star or just like to play with their pets, everything is possible with tis dollhouse!
From 3 Years
Crane Lift
Future builder puts their imagination into play when erecting a construction site with this crane set.
From 3 Years
Dumper Truck
A must for any construction to begin is with this Dumper truck to transport materials,
From 3 Years
Fire Truck
Make way, make way! Here comes the fire engine on its way to a blaze! Put up the ladder so the fire fighter and his dog can fight the flames and save the day.
From 3 Years
All-in- 1 Kitchen
Children will love this multi-functional, All-in-1-Kitchen and its array of charming appliances and features, including a controllable range hood lamp and authentic microwave ā€œdingā€.
From 3 Years
Pandasā€™ Bamboo House
The sustainable panda family knows everything about green energy and canā€™t wait to tell you all about it. Their house has solar panels and an elevator basket that works with string so you can lift the little pandas up and down. This set is a great way to teach children about environmental responsibility through role play.
From 3 Years
Tigersā€™ Jungle House
A great way to teach little eco warriors about environmental responsibility while developing their creativity and imagination. Hanging out with the tiger family in their house is also great for developing social skills and language ability. With the 18 garbage cards, children can learn about the importance of sorting rubbish and recycling.
From 3 Years
Emergency Services HQ
Keep the roads and railways safe with this emergency services set. Features police and fire brigade headquarters and vehicles.
From 3 Years
No.1 Engine table
Now you can be an engine driver sitting at the control board with fun light and sound effects, or move the small train around the track on the play table! When you`ve finished playing, tidy everything into the table and slide it into the base to save space.
From 3 Years
Master Builder Set
This set of 62 pieces and connectors encourages budding carpenters to build...and build some more. Building guide inside.
From 3 Years