Love play, stay curious
Love play, stay curious
Baby Toys
Did someone say tummy time?
Sleepy Sheepy
Help your little ones drift off to a peaceful sleep with this cute sleepy sheep nightlight. This friendly, smiling sheep will light up with a gentle glow and play a choice of five soothing lullabyes. You can also choose between two volume settings. Also features a sleep mode within 5 minutes when music is paused or 30 minutes while music keeps playing. The sheep is fully-rechargable so no more batteries are needed! Great for helping kids fall asleep and encouraging a love of animals. Suitable for 0M and above.
Owl bed Oscar
A vibrant, interactive play mat designed for your baby's growth and enjoyment. Featuring a variety of textures, sounds, and high-contrast colours, it fosters sensory exploration, motor skills, and cognitive development. With its soft, padded design, it ensures a safe and comfortable play area for your baby and it's in the shape of an adorable owl, what's not love?
New in
Step Up Bamboo Easel
Set your imagination free and go wild with this fantastic double-sided, easy-assembly easel! Flip to choose between the blackboard, magnetic whiteboard or paper – then get creative! The double-sided design allows two children to play at the same time. The unique 3-in-1 design lets children experiment with different drawing materials and surfaces. The height-adjustable system allows you to adjust it according to the children`s height.
Sizzling Griddle & Grill BBQ
Experience the joy of pretend grilling with our tasty BBQ grill. Complete with sizzling sounds, light-up coals and various, interactive cooking accessories for endless imaginative play.
Nature Scene Stacking Blocks
A colourful set of irregular blocks with a scenic and animal theme. These blocks have a nesting and stacking function to unleash your child's imagination and creativity.
Vacuum Playset
Learn to keep things spotless with this vibrant vacuum cleaner. With its funny robot face, you can actually vacuum up the six bits of rubbish that are included.
Magic Touch Kitchen™ Toy - FR/ES/EN/DE
Im Spielmodus werden Kochgeräusche und Melodien abgespielt und frühe Kücheninhalten für Babys einführen. Der Entdeckungsmodus bringt Kleinkindern Lebensmittel, Farben und Formen in 4 Sprachen bei.
Critter House Shape Sorter
Welcome to our charming Critter House Shape Sorter. As you match the adorable animal and character blocks to their corresponding openings, a magical journey of shapes and imagination awaits you.
Jungle Friends Puzzle
Experience the thrill of the wild with our captivating wild animal puzzle set. Piece together majestic creatures and unravel nature's wonders.
Melody Mansion Ball Run
Experience the joy of music and rolling fun with our House-shaped Ball Rolling Game. Navigate the colourful maze, or take out the xylophone board for individual melodic play.
Baby Einstein
Next to take the stage is…
Magic Touch Piano
Three modes of play (demo mode, free play & “Every sound a hit”) give your toddler the ability to make their own music or play along with classic melodies. This wooden toddler toy isn´t just for kiddos – join them at the piano bench to have just as much fun!
Magic touch curiosity tablet FR/ES/EN
Das Baby Lerntablet mit Holzelementen spielt über 150 Töne ab. Zahlen, Buchstaben und Tiere begleiten Kinder bereits ab 6 Monaten beim Lernen der französischen, spanischen und englischen Sprache sowie von Farben und Formen. Die innovativen Touch-Technologie bringt Magie ins Kinderzimmer.
Let's help every child to love play, learn and be happy.
We want every child to have a happy childhood and be inspired to explore and learn about the world.
